SBJ Morning Buzzcast SBJ Morning Buzzcast: December 4, 2025
Dec 4, 2025
Start your morning with insights on record NFL Thanksgiving viewership numbers, with CBS enjoying its best season since 1998. Discover the intriguing negotiations between the WNBA and its players' union over revenue sharing, alongside proposed salary structures. Learn how recent games affect College Football Playoff prospects, particularly with the ACC championship implications. Plus, get the scoop on DTC streaming trends as the Astros and Rockets launch new networks, appealing to younger audiences.
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Nielsen's Measurement Shift Boosted NFL Numbers
- Nielsen's new 100% out-of-home measurement dramatically inflated NFL viewership numbers this season.
- The Cowboys-Chiefs Thanksgiving game hit a record 57.2 million viewers partly because Nielsen raised out-of-home capture from ~65% to 100%.
Networks Raking In Record Windows
- CBS is pacing for its best NFL season since 1998 thanks to the boosted ratings.
- Other networks also set window records, showing the measurement change lifted viewership across broadcasters.
Revenue-Share Structure Is The WNBA Sticking Point
- The core dispute in WNBA CBA talks centers on revenue-share structure, not headline salary figures.
- Players worry league deductions could trim their effective revenue share to ~15% or less despite advertised numbers.