Grit She Sold Her Startup for $500 Million, Here’s Her Next Idea
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Nov 24, 2025 Brynn Putnam, founder and CEO of Board, previously created the connected fitness brand Mirror, which she sold to Lululemon. In this discussion, Brynn shares insights on her transition from ballet dancer to fitness entrepreneur and the personal motivations behind her ventures. She unveils Board, an innovative face-to-face game console designed to reconnect families. Brynn also delves into challenges like integrating with large corporations and her vision for creating a seamless gaming experience that caters to all ages.
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From Church Room To Wall-Mounted Gym
- Brynn built a wall-mounted cable tower so her small church-room gym could host full classes without moving heavy equipment.
- That DIY solution seeded her thinking about wall-mounted home fitness hardware later used in Mirror.
Selling Mirror Just Before COVID
- Mirror launched in September 2018 and sold to Lululemon in early 2020, a little under two years after launch.
- The sale happened days before COVID lockdowns dramatically increased at-home demand for fitness tech.
Nontechnical Focus As A Hardware Advantage
- Brynn argues non-technical founders can force focus by doing less and centering the customer, avoiding engineer-driven feature bloat.
- She also de-risks hardware by using commodity components and innovating in software and experience layers.