Sales Transformation #152 S2 Episode 21 - 3 Ways To Use Podcasting To Drive Sales
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HIGHLIGHTS
00:56 The first way to drive sales using podcasting and techniques to get started
02:37 Having a podcast vs not having a podcast, how to attract listeners
04:00 Where to start making your podcast and where to find guests or be a guest for the first time
06:07 The second way to drive sales using podcasting
08:03 The third and last way to deliver sales with podcasting
QUOTES
00:56 "First way to drive revenue with a podcast, podcast guesting. Alright, sounds simple, pretty straightforward."
01:51 "Get very clear on a one single call-to-action. So many people go on podcasts and they really miss the mark on this one. Most podcasts end the same way, when their guest is finished, they'll wrap it up and say 'hey thanks so much for coming on, how can people find out more on what you're doing to get into your world'"
06:10 "Land more clients, yes, what everybody wants, more clients. This is my personal favorite, it's the way of leveraging podcasting that I believe in the most. It's the most direct way to land clients and you need to execute it properly."
08:03 "The last way that you can use podcasting to get sales is to get personal with your prospects. Everybody is looking for creative ways of how to stand out, how to personalize, how to be different, how to be unique, how to show that you've done your research. And the podcast platform is the perfect place."
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