The Hustle Daily Show This startup sells…bodyguards?
12 snips
Sep 23, 2025 The rise of cop-on-demand apps is shaking up personal security for the ultra-wealthy, with many bodyguards being off-duty police officers. The discussion dives into the workings, costs, and ethical implications of these security measures. In other news, eBay makes a strategic acquisition of Tise, while Berkshire Hathaway pulls out of its investment in BYD. With these trending topics, the hosts provide a fascinating look at emerging trends in tech and business.
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Apps Monetize Fear For Private Security
- Patrol and Protector market private security to wealthy consumers by simplifying hiring of armed guards and off-duty cops.
- The services capitalize on fear after high-profile murders and position themselves as easier alternatives to traditional security firms.
Protector Launched After High-Profile Murder
- Juliet describes Protector launching after the murder of United Healthcare CEO and promoting the app as preventing similar attacks.
- The company even posted a LinkedIn video claiming an armed guard could have stopped the murder.
Service Focused On Ultra-Wealthy Neighborhoods
- Patrol targets ultra-wealthy LA neighborhoods and offers off-duty police to patrol mansions in select zip codes.
- The service deliberately restricts availability to affluent areas like Beverly Hills and Bel Air to match demand.