Scaling Your Lifestyle Business - John Crestani - CFR #620

John Crestani is a direct-response genius, demand-generation specialist and lean startup entrepreneur who has created multiple companies in the affiliate marketing space. He works what he jokingly calls, "the three-hour work week". With all this success, Dave wants to know what John has done behind the scenes to scale a dream lifestyle business in which he doesn't have to oversee every little aspect of the organization.

John's advice? You have to be willing to pick up some management skills and run your business using an EOS (entrepreneurial operating system). This includes you and your team being laser-focused on measurable goals, such as KPIs (key performance indicators) and OKRs (objectives and key results). Both Dave and John agree that setting and working towards these quarterly goals are the framework for long-term growth and success.

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