Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG).  Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel.  At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.

They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (13:16), how marketing fills the gap between a perfect product and the reality of said product (17:02), how to properly advise decision-makers on their marketing budgets (24:08), and his predictions for the rest of 2024 (25:29).

Connect with Danny on LinkedIn: https://www.linkedin.com/in/danieljsilverman/

Check out Danny's YouTube channel! https://www.youtube.com/@dannysilverman1459

Get in touch with TPG to request a copy of "9 Digital Commerce Trends that are Shaping 2024": https://www.thepartneringgroup.com/contact-us/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker