Building Consumer Brands Today: Brand Moats, Attention Economics, and GTM Evolution

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Arjun Purkayastha: SVP & Managing Director - Greater China & North Asia at Reckitt

00:00 Coming Up

00:58 Intro and Welcome, Arjun :)

01:58 Consumer Attention and Brand Building

07:46 Moats Must Evolve

10:51 From Art to Algorithm: Brand Survival

15:21 Where Is the Consumer Headed?

19:56 Live Commerce and China’s Influence

28:03 Lessons for Indian Brands from China

35:00 Quick Commerce Is India’s Live Commerce

47:49 Does the Rule of 40 Apply to Consumer Brands?

56:37 Founder-Led vs. CEO-Led Businesses

1:02:36 The IPO–CEO Conundrum

1:13:34 Concluding Thoughts

Follow us on:

Instagram: https://www.instagram.com/theasymmetriccrew/

X: https://x.com/ASYMMETRICCREW

LinkedIn: https://www.linkedin.com/company/theasymmetriccrew

Clips channel: https://www.youtube.com/@ASYMMETRICPodcastClips⁩