Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavor chemist with nearly 40 years of experience, and Derek Greer, an expert in food technology who leads Sensapure’s application labs.

In this enlightening conversation, you’ll discover the art and science behind flavor formulation, especially within dietary supplements and functional foods. The team delves deep into how flavors are crafted to work around challenging base ingredients, the complexities of masking bitterness, and the innovative processes involved in creating both traditional and “fantasy” flavors.

Whether it’s the technicalities of reverse-engineering popular tastes, the importance of acids and sweeteners, or the future trends in flavoring, this episode is packed with insights that will change the way you think about the flavors you enjoy every day.

Don’t miss this one — listen as we explore how Sensapure Flavors balances creativity, science, and market demands to produce flavors that not only taste amazing but also enhance the overall consumer experience. If you’ve ever wondered what goes into making your favorite supplement taste just right, this episode is a must-listen!

https://blog.priceplow.com/podcast/scott-zimmerman-derek-greer-sensapure-flavors-149

Video: Learn about Flavor Systems from the Professionals at Sensapure

https://www.youtube.com/watch?v=pnGCtUdMF78

(0:00) – Introductions
(4:15) – Making an energy drink
(10:00) – The importance of acids
(16:45) – Reverse engineering flavors
(22:45) – Custom flavors
(29:45) – New flavor ideas
(33:00) – Fantasy flavors
(39:15) – Carbonation
(45:00) – Feasibility
(48:45) – Getting involved in flavor development
(55:45) – Food science
(1:05:15) – Untapped potential in flavoring
(1:12:45) – Artificial and natural flavors
(1:18:00) – Sweeteners
(1:23:00) – SupplySide West

Where to Follow Sensapure Flavors

Thank you very much to the team at Sensapure for bringing us into your beautiful facility and teaching us a ton about flavoring. We look forward to building more Sensapure Flavors content — sign up for our Sensapure news alerts so that you don’t miss out on the latest flavor technology updates!

#815 America, Unplugged