Rise and Play Podcast cover image

Rise and Play Podcast

137. How To Market Your Game With Music

Oct 15, 2024
32:08

In this episode, host Sophie Vo interviews Eric Tan, a highly experienced executive with 17 years in the entertainment and music industries. Eric shares his journey from being a business executive to embracing his role as a creative executive, his experiences and struggles in the gaming and music industries, and his insights on the importance of music partnerships in gaming. They discuss Eric's career highlights, including his roles at Riot Games, Sony Music, and his own company, Fifth Journey Limited. Eric also shares his vision for the future of music in games and offers advice for entrepreneurs navigating similar paths.

Interested in exploring a music partnership? Reach out to Eric here: https://calendly.com/erictanhk/call-with-eric

01:34 Introducing Eric Tan: A Music and Gaming Executive

03:55 Eric's Journey into Music and Gaming

05:38 The Evolution of Music in Games

07:41 Music Marketing Strategies in Gaming

10:38 Challenges and Opportunities in Music Partnerships

20:04 Reflecting on Fifth Journey Limited

24:21 Lessons Learned and Moving Forward

31:17 Conclusion and Final Thoughts

Thanks for listening to Rise and Play! Subscribe for free to receive new posts and support our work.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit riseandplay.substack.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode