The PR Week BCW-Hill & Knowlton merger special edition
Jan 26, 2024
19:41
Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.
There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.