The PR Week BCW-Hill & Knowlton merger special edition
Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson.
There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.