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The Hustle Daily Show
Why ancient history is dominating media right now
Jan 8, 2025
Ancient history is experiencing a renaissance in today's media landscape. Discover why history podcasts, books, and TikTok content are captivating audiences like never before. Explore how the convergence of social media and modern trends is fueling this fascination. There's also news about Getty acquiring Shutterstock and McDonald's affordable menu options. Join in as hosts dive into this cultural shift and examine what it means for the future of storytelling and education.
15:34
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Quick takeaways
- The surge in history's media popularity indicates a shifting cultural interest towards the past, especially among aging demographics seeking narrative connections.
- Platforms like TikTok and newsletters have expanded historical engagement, allowing casual audiences to easily access and share ancient history content.
Deep dives
The Resurgence of History in Media
History has seen significant growth in media popularity, transitioning from the confines of the classroom to the mainstream. Book sales for history have surged, particularly in the UK and Ireland, where 2023 recorded the highest expenditure on history books since 1998, with ancient history experiencing a remarkable 67% increase in sales over the past decade. In contrast, the overall book market in the U.S. remains flat, yet the history niche has seen a 6% growth year-on-year, surpassing political books for the first time during an election year. This trend highlights a newfound interest in history among the general public, resulting in increased demand for historical literature and media content.
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Discover
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