Personal IPO How a 23-Year-Old Built a $6M+ Online Business with Organic Content | Max Sturtevant
In this episode of Personal IPO, Max Sturtevant breaks down how he went from freelancing on Upwork to building a high-margin email marketing agency doing tens of thousands per month — all while still at college. We dive into how he uses simple Instagram and YouTube content to attract clients, why low-effort beats overproduction, and the exact growth and monetization tactics anyone can replicate.
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Max Sturtevant
Nathan May
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Timestamps
00:00 Making millions of dollars in your early 20s
05:13 Building a business on organic content
14:06 Making $10k/mo on Upwork
18:18 Using Instagram to get hundreds of leads
33:10 Paying $30k for coaching
39:00 Hire great talent and keep margins high
50:00 Creating a culture of winners in your company
57:32 The worst moments of being a founder
01:06:06 Living two lives, founder and frat bro
01:12:37 Discovering your passion
01:20:36 Finding of deep obsession within the sadness