Bloomberg Talks Amazon Robotics Chief Technologist Tye Brady Talks Physical AI
Dec 19, 2025
Tye Brady, Chief Technologist at Amazon Robotics and a founding partner of Mass Robotics, dives into the world of physical AI. He highlights Amazon's mission to enhance customer experiences through innovative robotics. Tye discusses a function-first design philosophy, ensuring technology meets real-world needs. He reveals how AI is being leveraged to assist workers and alleviate repetitive tasks. The introduction of smart delivery glasses and compact robots like Aluna and Blue Jay are also unveiled, showcasing advancements that boost efficiency and improve holiday delivery operations.
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Form Follows Function In Robotics
- Amazon focuses on defining the problem and required functions before choosing a robot's form.
- Tye Brady says form follows function, so humanoid bodies aren't chosen unless they solve a real problem.
AI Supercharges Warehouse Robotics
- Amazon is using AI to 'supercharge' its large robotics fleet and assist employees.
- Foundation models make robots smarter, more adaptable, conversational, and reshape work across industries.
Deploy Wearables With Measured Rollouts
- Use wearable tools to keep delivery drivers hands-free and better informed at the doorstep.
- Tye Brady explains careful alpha/beta testing and measured rollouts before scaling to millions.