My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten
Apr 25, 2024
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Jerry Rosengarten, seasoned entrepreneur, discusses creating the leisure suit revolution and its downfall due to knockoffs. He emphasizes the importance of pivoting in business and having a reliable income source. Lessons on fabric quality and entrepreneurial strategies are shared.
Adaptability is crucial in business ventures to overcome challenges and sustain long-term success.
Having a reliable source of income, like a 'drizzler,' is essential for entrepreneurs facing tough times.
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Jerry Rosengarten and the Leisure Suit Venture
Jerry Rosengarten, known for various industry endeavors, recalls his leisure suit invention that gained popularity. Initially backed by a fashion editor's endorsement, the leisure suit became a trend with high demand, affiliations with popular figures like Johnny Carson. Despite initial success, the venture faced challenges due to knockoffs and technical complexities, leading to its eventual decline. This experience highlights the importance of adaptability and having a reliable source of income in business ventures.
Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success was short-lived. Jerry reveals how knockoffs and cheaper fabrics flooded the market, ultimately leading to the downfall of his business.
Through his experiences, Jerry imparts valuable lessons for entrepreneurs, emphasising the importance of pivoting in the face of challenges and having a reliable "drizzler" – a steady source of income to fall back on during tough times. His story serves as a reminder that even the most promising ventures can unravel, and adaptability is key to long-term success.