A Geek Leader Podcast - inspiring technical and creative leaders around the world AGL 417: Branding with Jamie Schwartzman
About Jamie
Jamie Schwartzman is the Chief Creative Strategist and founder of Flux Branding, a premier branding agency with over 25 years of experience transforming businesses. An expert in corporate rebranding, Jamie developed the IDEA Method—a proprietary four-step branding process that reduces risk, reveals a brand’s true identity, and guides it to success.
Under his leadership, Flux Branding has revitalized public and private companies, including helping Motor Car Parts of America [NADSQ:MPAA] boost their stock price from $2 to $38 per share through strategic rebranding. Jamie’s expertise was featured on Gordon Ramsay’s TV show “Food Stars,” where he appeared as an Expert Brand Strategist, coaching the winning contestant for the grand prize. For over a decade, he has shared industry insights through his “First Tuesday” newsletter, which includes monthly essays with branding insights.
Passionate about crafting authentic brand stories that achieve growth, Jamie believes that change is the only constant. He and his team at Flux Branding continue to inspire and lead brands to embrace change, think strategically, and communicate boldly. He’s known for his wit, wisdom, and ingenuity— making him a seasoned advisor to business leaders who demand performance.
Today We Talked About
- Jamie’s background
- IDEA Method
- Ignite
- Distill
- Energize
- Activate
- What is branding?
- How you feel about the company
- What is brilliant
- What is special
- What is unique
- Culture…
- Diamonds
- Leaders Eat Last
- Purpose
- finding Passage – Explorer
- Lead the way
- Small steps consistently taken, can yield a big journey