A car salesman is running Purple Bricks - Ep. 2200

Is Purplebricks Running Out of Road? Here's What Estate Agents Need to Know! In this episode, Russell Quirk, one of the most outspoken figures in UK estate agency, offers his unfiltered take on the future of Purplebricks. After years of struggling with an unconventional business model, can the company turn things around under its new interim CEO, Stuart Bartlett, who comes from the motor trade but has no property experience? Russell dives into the challenges of running an estate agency based on “cheap” fees and why that model has yet to prove profitable for Purplebricks. He also contrasts this with Yopa's more traditional approach, charging higher fees for a more sustainable business. He explores the untapped potential Purplebricks has with its brand, data, and market share, and why it could still find success if it pivots to a more traditional, fee based model. This episode also highlights the importance of using customer data effectively, a strategy that’s helping other agencies like Foxtons thrive, even when others are struggling. Estate agents, especially those navigating the shifting UK property market, should watch this insightful discussion. Let us know your thoughts, do you think Purplebricks can turn it around?