Beyond Luxury #42 Facing AI Fear in Luxury: The Counterintuitive Truth About Technology and What Makes Us Human | Carlota Rodben
What if we told you AI adoption will make interactions more human than ever?For years, the industry feared that embracing technology could dilute brand value and displace human expertise. Yet in today’s landscape, it is precisely the intelligent integration of technology that allows brands to stay relevant, elevate their equity, and enrich their creative and operational excellence.This time, Carlota Rodben was interviewed on the Experience Vision stage by Andrea Pavon, External Advisory Partner at Beyond Luxury Group and Founder at Rune Futures, unveiling key insights drawn from leading brands such as Dior, Hennessy, Cambour, Ferrari, and Audemars Piguet, among others, all sharing their perspectives on the opportunities that lie ahead at the intersection of luxury and technology.They explored:-From fear to overstimulation and lack of confidence: the three barriers luxury brands have have acontinue to face when approaching technology.-The delicate balance of blending craftsmanship and innovation while safeguarding heritage and identity.-Why the most disruptive impact of technology on luxury may already belong to the past, and why its most transformative potential is only beginning to unfold.-How technology is reshaping every touchpoint: from hyper-personalized digital experiences led by brands like Doji, to more efficient and sustainable supply chains throughout the entire product lifecycle.-How an industry once positioned behind technology is now revealing its true strength: turning the pursuit of dreams into meaningful realities.-The growing imperative for qualitative, agile intelligence to remain ahead of the curve, especially in an era oversaturated with information.Want to stay ahead of the curve? Sign up for our Weekly Beyond Luxury Substack and follow us on Instagram, TikTok, and LinkedIn for even more insights and inspiration.