Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Dave Gerhardt: Drift, Privy, Exit Five, and Beyond
Really stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Attentive, and now runs a fantastic community for B2B marketers called Exit Five (of which I'm a member).
We talked about category creation, how his competitive messaging differed between Drift and Privy, and we also dove into some other topics that I had never heard him talk about on other podcasts.
Follow Dave: LinkedIn, Twitter
Listen to his new podcast: The Dave Gerhardt Podcast
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