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'Barbie' was just the beginning | Learn English phrase 'get off the ground'
Aug 21, 2023
Mattel's plans to release movies based on popular toy brands like American Girl, Barney, and Hot Wheels. The concept of 'getting off the ground' and turning ideas into reality. Discussion on a recent sports win and announcement of a summer break.
19:59
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Quick takeaways
- Mattel, known for iconic brands like Barbie and American Girl, has ventured into movie production with plans to release movies based on well-known characters and brands such as Barney, Hot Wheels, Uno, and more.
- The phrase 'getting off the ground' refers to the moment when a project transitions from the planning phase to actual execution, gaining momentum and materializing, as exemplified by Mattel's Barbie movie and the professional cricket league in the United States.
Deep dives
Mattel's Expansion into Movies
Toy maker Mattel, known for iconic brands like Barbie, Hot Wheels, and American Girl, has ventured into movie production. After forming a media division in 2013 and facing a box office failure with the film Max Steel, Mattel reorganized and launched Mattel Films, aiming to create blockbuster movies based on their recognizable toy brands. The first success story was the Barbie movie, released in 2023 and generating over $1 billion at the box office. In addition to Barbie, Mattel has plans for movies featuring Barney, Hot Wheels, American Girl, Big Jim, Matchbox Toys, Polly Pocket, Magic 8 Ball, Thomas the Trains, and even the card game Uno.
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