Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

(00:00) - - Intro
(07:38) - Getting Started Publishing on LinkedIn
(11:01) - - Niching Down on LinkedIn to Grow Faster
(12:47) - - Getting Laid Off and Going All In On Consulting
(16:19) - - The Power of Networking Calls
(19:02) - - Attracting More Targeted Clients by Niching Down
(22:17) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(29:18) - - Optimizing Landing Pages and Creative for Search Ads
(30:26) - - Utilizing Paid Traffic for B2B
(35:15) - - Measuring Success Beyond Just Conversions
(38:34) - - Making Landing Pages Customer Centric
(40:22) - - Why Founders Need to Be On Social Media
(42:53) - - Navigating Long Sales Cycles and Marketing Impact
(47:13) - - Attribution Should Align With How Buyers Buy
(49:21) - - Digital Ads and Landing Page Success

Send guest pitches and ideas to hi@exitfive.com
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

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Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

BIP119 - Capítulo 1: El principio de la polémica del BIP de Jeremy Rubin