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Any time you look to the news today, it seems that things are pretty bleak: struggling workers and businesses, inflating cost of living, political strife. But to quote our guest, Joe De Sana, “It could be worse.”
Joe is the CEO and Founder of Spartan Race, the premiere obstacle course group in the nation. Joe has been a lifelong entrepreneur, from starting a pool cleaning business as a teen, to a stint at Wall Street, to creating the entire Spartan Brand.
Joe’s deep passion for intense, long distance running has turned the Spartan Race into a philosophy and brand that spans the globe. From books like “Spartan Up! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life” and his podcast Spartan Up! And now a full fledged show on CNBC titled No Retreat: Business Bootcamp.
Joe understands the necessity of being able to persevere under pressure, a skill that everyone involved with business from the CEO to frontline workers needs to have. You’re not going to want to miss Joe’s insights to building grit and resilience, so with that…let’s bring it in!