Find My Catalyst Podcast Training vs Coaching - 79
Matt's company is implementing a new sales process, some folks believe they need training, others believe coaching is a better fit. He asks "what is the difference between Coaching & Training?"
This week on the Catalyst Sale Podcast we discuss the difference between training and coaching, and the scenarios where training may be a better fit. We also discuss why coaching may work better, and why organizations do not take this approach.
Questions Addressed- What is the difference between Coaching & Training
- Within an organization how do you tell if the team needs training or that there are some individuals who would benefit from coaching?
- What are some of the benefits of coaching vs. training?
- Training is an event, designed to meet a specific set of objectives.
- Coaching is personal, it is 1:1, and tailored to the individual need.
- One of the benefits of a good coach is their ability to see the things that you may not be able to see yourself.
- Start asking the people who are leading the teams you are supporting.
- What are they doing well?
- What would you like to see more of?
- Establish the edges of the organization.
- The how starts with the answers to these questions
- If it is a training issue, you start to identify the core items that the team needs.
- If it is a coaching issue, look to see how you can improve what individuals are doing well today.
- Coaching is tough, it may not be scalable.
- One of the core benefits of coaching is the personalization.
- Another benefit to coaching is the ability to reveal blind spots.
- A coach can help you make the minute adjustments that can lead to significant success.
- Coaching - because it is so personal, you have to be invested in the individual.
- Coaching is not for everyone, some people are not in the specific mindset that can benefit from coaching.
- The person seeking out a coach does so with the intention of getting better.
- Don't fail alone.
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Catalyst Sale
In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.