Breaking Free from Data Normalization: A Smarter Path for Security Teams

Traditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.

Rethinking How Analysts Work with Data

Cory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst’s job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl’s new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.

From Data Chaos to Analyst Empowerment

This shift isn’t just technical—it’s cultural. Instead of treating SOC analysts as passive alert closers, Crogl’s model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.

Efficiency with Intelligence

Wallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.

At its core, the conversation highlights how removing the barriers of data normalization can redefine what’s possible in modern security operations.

Watch the full interview: https://youtu.be/Kx2JEE_tYq0

Learn more about CROGL: https://itspm.ag/crogl-103909

Note: This story contains promotional content. Learn more.

GUEST

Cory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/

RESOURCES

Learn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/crogl

Press Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.html

Forbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/

LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCH

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