A recent DM from a listener inspired this podcast where I go deep into the idea of establishing WHO YOU ARE and WHO YOU ARE NOT via content.
In order for the marketplace to differentiate you from the others in your space, you need to be able to draw a line in the sand and explain (tactfully) why your business stays on one side and doesn't venture to the other.
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Listen to the best highlights from the podcasts you love and dive into the full episode