Launching and Growing Metadata’s DEMAND Community with Katie Ray | S:2 Ep:14

Guest: Katie Ray, Head of Community at Metadata

In this episode, Katie shares:

• The red lights and green lights she watched for when considering joining Metadata
• What it was like starting with the Metadata team, their process for growing the community with a member-led approach
• How the team’s very small, dedicated rollout of DEMAND led to huge engagement
• Why building a community for demand gen marketers can, in fact, change lives
• Reasons for creating the new Women in Marketing program
• Her preference for agile community building and building with heart over fearing mistakes

Additional Links:

• Follow Metadata on LinkedIn