Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425
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Oct 7, 2025 ChatGPT is transforming e-commerce with instant checkout via Stripe, posing a challenge to Google. Threads is surprisingly neck-and-neck with X in daily users, making it essential for marketers. The new Comet AI browser helps users save money by finding discounts seamlessly. A study reveals that simple, fifth-grade-level writing leads to significantly better conversion rates. Instagram is testing a shift to Reels as the main feed. Plus, there’s buzz around Cracker Barrel's logo drama, a Scrubs revival, and Robert Irwin's dance moves!
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ChatGPT Enters Instant Checkout
- ChatGPT is adding instant checkout via Stripe to let users buy directly inside chat, starting with Etsy and Shopify merchants.
- This move could displace search-driven funnels by keeping commerce inside the ChatGPT platform.
Threads' Rapid User Growth
- SimilarWeb reports Threads now matches X on daily active users, suggesting rapid growth even if activity feels lower.
- Marketers should treat Threads as an emerging channel and start building presence now.
Use Comet To Auto-Find Coupons
- Try the Perplexity Comet browser to surface coupon codes automatically before checkout and save money.
- Use it during holiday shopping to capture discounts that are otherwise hard to find.