171 Thought Leadership's Influence on Brand and Revenue: Ophelie Janus

Ophelie Janus joins Dan. She is the Global Head of Thought Leadership at Siemens.

The conversation explores the importance of trust and ROI in business decisions, the role of thought leadership in building trust, and the impact of thought leadership on buying decisions. It also delves into the types of thought leadership content, the journey to a thought leadership role, and the measurement of thought leadership success. In this conversation, Ophelie Janus discusses the importance of events, community building, and thought leadership in the corporate world. She also shares insights on employee advocacy, brand building, and the industrial metaverse. Ophelie highlights the impact of her parents on her career and personal life, and shares her definition of success.

Takeaways:

Trust and ROI are essential factors in business decisions, and thought leadership plays a crucial role in building trust.

Thought leadership content should be consistent, informative, and authentic to build credibility and rapport with customers.

Thought leadership content can influence buying decisions and should be part of a comprehensive content strategy.

Measuring thought leadership success involves tracking share of voice, sentiment, and data-driven metrics, as well as participating in speaking engagements and events. Events play a crucial role in corporate engagement and thought leadership.

Community building is essential for trust and brand advocacy.

Employee advocacy and thought leadership are driven by people, not just corporate brands.

The industrial metaverse has the potential to transform everyday life and drive positive change.

Parental influence can have a significant impact on career and personal development.

Success is defined by making every day count and striving to become the best version of oneself.

Chapters:

00:00 The Role of Trust and ROI in Business Decisions

03:03 Building Trust and Credibility Through Thought Leadership

06:24 Influencing Buying Decisions with Thought Leadership

09:41 Journey to a Thought Leadership Role

22:00 The Power of Events and Community Building in Thought Leadership

24:16 The Industrial Metaverse and Its Impact on Everyday Life

37:12 Parental Influence and Personal Development

42:43 Defining Success: Making Every Day Count