#7 The Power of Storytelling ft. Sarah Jo Crawford

Stories are something that we can so easily remember, whether it be our favourite film or book, but how often do we use them in our role. The most effective way for us to retain information is through stories and can be a influential way to engage with and sell to people. In this episode I'm joined by my guest Sarah Jo Crawford, professional speaker and founder of Sparkworth. We're taking you through the power of storytelling, giving you examples of how it's used well within sales, why it helps us sell and the pitfalls when it's not done in an effective manner. They'll also be suggestions and ways in which you can become better at utilising storytelling in your role. On the topic of stories, I'll be asking Sarah to share hers and also how she maintains an alignment in everything she does. So if you feel like you'd like to understand more about how to utilise stories to sell effectively or to ensure your audience retains your information, then tune in.