Kristin Sudeikis, Founder of Forward_Space, discusses how dance can improve fitness and wellness. They talk about the joy of dancing, creating connections, and the electric atmosphere. They also discuss the business's profitability, growth plans, and expansion into physical spaces. The speakers share their personal relationship and the joy of sharing music and playlists.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Forward Space combines dance, movement, and human connection to create a unique fitness experience.
The fitness industry is experiencing significant growth, with virtual fitness projected to be worth $106.4 billion by 2030.
Deep dives
Forward Space: Combining Dance, Connection, and Fitness
Forward Space, founded by Kristen Soneka, offers a unique fitness experience that combines dance, movement, and human connection. The space bridges the serious side of dance training with the social and sweat sides of working out. Through curated playlists and a supportive environment, Forward Space aims to create a space where people can connect with themselves and others through movement and music. The physical space in Soho, New York, provides in-person classes, while virtual offerings have expanded the reach and connection possibilities. Forward Space plans to continue expanding its physical locations and building brand partnerships to support its growth.
The Resurgence of the Fitness Industry
The fitness industry has experienced a resurgence despite the challenges posed by the pandemic. With the rise of virtual fitness options, people have embraced working out at home and seeking different offerings to stay active. Research suggests that the virtual fitness market is projected to be worth around $106.4 billion by 2030, while global gym memberships are estimated to reach over $70 billion by 2032. This growth indicates the increasing importance of fitness for individuals and the potential for innovative fitness businesses to thrive.
Forward Space's Growth and Differentiation
Forward Space has seen significant growth over the past five years, with 2,300 new clients in its Soho location alone in 2023. Despite the competitive nature of the workout space, founder Kristen Soneka embraces the challenge and focuses on the unique connection and transformative power that dance and fitness can bring. In addition to physical expansion plans, forward Space aims to strengthen brand partnerships and continue curating playlists to differentiate itself in the market. While franchising remains an option, the company is more inclined towards other growth strategies and intentional expansion.