Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website.  This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales.

[00:20] Grow your list with your existing traffic [00:42] Rule #1: The purpose of your website is to grow your email list [01:55] Example 1: My site [03:02] Example 2: Ben Settle [03:28] Example 3: Tim Ferris [04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list [04:57] Rule #3: The best way to make sales is to email the people on your list...every day [05:36] What about Spam complaints? [06:10] What do you say in your emails? [06:31] The Story Formula (Hook, Story, Lesson)

Links

BenSettle.com - Want to up your email game? Pay attention to this man. Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.

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