Big Take Netflix’s Big Bet On ‘Squid Game’
14 snips
Dec 24, 2024 
Lucas Shaw, a Bloomberg editor specializing in media and entertainment, discusses the unprecedented success of 'Squid Game' and Netflix’s ambitious plans for its franchise. He reveals how the show almost didn’t see the light of day and now represents a $900 million investment. The conversation dives into Netflix's innovative marketing strategies, including immersive experiences and potential spin-offs. Shaw also speculates on the new season’s deeper plots and the challenge of keeping the global phenomenon relevant and engaging.
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Squid Game Plot
- "Squid Game" is a dystopian thriller about Gi-hun, a broke gambling addict.
- He enters a deadly competition on a hidden island, playing children's games for a cash prize.
Squid Game Themes
- Players in "Squid Game" face life-or-death choices for vast sums of money.
- Director Hwang explores themes of wealth disparity and desperation under capitalism.
Squid Game Inspiration
- Hwang Dong-hyuk, nearly broke during the 2008 financial crisis, imagined a life-changing game.
- This idea, fueled by resentment and desperation, birthed "Squid Game".