Paula Scher is one of the most influential designers of all time.

A partner at Pentagram since 1991, she began her career in 1972 at CBS Records, where she eventually became the art director for the cover department, designing more than 150 album covers a year.

Additionally, she has worked with a host of clients – Bloomberg, Coca-Cola, and the High Line – crafting identity and branding systems, promotional materials, environmental graphics, packaging and publication designs.

Her designs are in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions.

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