Matt Ragland's 7-Figure Newsletter Monetization Strategy

Oct 6, 2023

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Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

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🎉 About Matt Ragland

Matt Ragland is an email marketing and online course expert dedicated to helping creators build sustainable businesses around their email lists. As Managing Director at Good People Digital, Matt develops high-impact email, content, and education strategies for authors, coaches, and digital entrepreneurs. With over a decade of experience in the creator economy, Matt has worked with leading platforms like ConvertKit and Podia. He previously led growth at multiple startups and ran his own courses, generating over $100K in revenue.

🕰️ Timestamps and transcript

00:00:00 Email marketing: a valuable channel for success.
00:06:24 Understanding financial commitments is the biggest thing.
00:14:29 Started consulting and implementing email/courses for revenue.
00:16:16 Matt Ragland's career journey.
00:20:07 42 Agency — Build a Predictable Revenue Engine.
00:20:53 Riverside FM - A Podcast Recording Tool
00:22:13 Learning from experiences and making changes.
00:29:52 Building trust through sharing ideas and expertise.
00:36:20 Think intentionally, but don't overthink. Show up and do the work.
00:39:49 7-step plan for scalable, passive income.
00:43:08 A progression from coaching to self-guided courses.
00:49:27 Promote courses for clients, make money quickly.
00:58:52 Substack offers extra content for a monthly fee.
00:59:34 Simple value proposition: courses, membership, monetization.

✨ Useful links

Matt Ragland on Twitter: https://twitter.com/mattragland
Matt Ragland on LinkedIn: https://www.linkedin.com/in/mattragland/
Matt Ragland on YouTube: https://www.youtube.com/c/MattRagland
Matt Ragland's website: https://mattragland.com/
Good People Digital: https://goodpeopledigital.com
ConvertKit: https://convertkit.com
Podia: https://www.podia.com