Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising

In 'Chip War', Chris Miller details how the semiconductor industry has become essential for modern life, influencing military, economic, and geopolitical power. The book explores the historical development of microchips, from their origins in Silicon Valley to their current role in global politics, particularly in the competition between the United States and China. Miller explains how the U.S. dominance in chip design and manufacturing contributed to its victory in the Cold War and how China's efforts to catch up are shaping the current geopolitical landscape.

This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising. Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.

Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry. The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking. Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness. He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience. The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today.

Rosser Reeves' "Reality in Advertising" is a classic text that emphasizes the importance of a strong unique selling proposition (USP) in advertising. Reeves argues that advertising should focus on a single, clear message that differentiates the product from its competitors. He advocates for a direct and persuasive approach, emphasizing the benefits and value proposition of the product. The book is a valuable resource for anyone interested in advertising, marketing, or sales. Reeves' emphasis on clear messaging and a strong USP remains highly relevant today. His principles provide a solid foundation for effective advertising strategies.