COPYWRITER 082: How to write a high converting sales page with Ash Chow

Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one?

Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.

Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.

You’ll learn how to:

• Understand the purpose and structure of a sales page

• Differentiate sales pages differ from other web pages

• Use Ash’s 5-step process for writing sales pages

• Meet your audience where they are at and guide them towards a solution

• Write a compelling hero section and lead

• Build trust through writing effective bios, testimonials, and objection-busting sections

• Create clear and irresistible calls to action

• Avoid common mistakes when writing sales pages

• Adapt sales pages for B2B vs. B2C audiences

• Write sales pages for live launches and evergreen offers

• Offer VIP intensives to generate immediate revenue

• Structure VIP days to maximise efficiency and offer great value for clients

Read the show notes

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