Nord's Tomas Okmanas on why he had to launch an AI startup
Feb 21, 2025
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Tomas Okmanas, Founder and co-CEO of Nord Security, is a powerhouse in the tech industry with over 15 million users marveling at his innovations. In this chat, he opens up about launching his new venture, Nexos.ai, geared toward simplifying AI for enterprises. He shares insights on navigating the competitive AI landscape, the importance of hands-on involvement in startups, and why Lithuania is an emerging hub for innovation. Plus, he reflects on the significance of personal connections in leadership and mental health in the entrepreneurial journey.
Tomas Okmanas emphasizes that the launch of Nexos.ai was driven by a recognized market gap for simplifying AI workflows in enterprises.
He believes Nexus can effectively differentiate itself in the crowded AI market through strong partnerships and a clear strategic mission.
Deep dives
The Launch of Nexus and Its Purpose
Thomas Okmanas discusses the creation of Nexus, a new platform aimed at optimizing the use of AI models for enterprises. Drawing on his extensive experience in technology and entrepreneurship, he emphasizes how the AI industry represents a pivotal moment in technology, paralleling major shifts such as the introduction of the iPhone. The decision to launch Nexus was fueled by personal and industry pain points, where founders recognized a gap in the market for a comprehensive solution that simplifies AI workflows. Through collaboration and validation from peers, including successful entrepreneurs who offered insights and encouragement, Okmanas solidified his choice to delve into the AI space.
Strategic Foundations and Differentiation in AI
Okmanas outlines the core functionalities of Nexus as a one-stop shop for managing AI projects and ensuring efficiency in enterprise operations. The platform addresses common challenges such as tool procurement and model selection, helping companies navigate their AI implementations more seamlessly. Drawing on his experience, he highlights the importance of leveraging existing technology expertise and knowledge gained from previous ventures, particularly in managing high-scale systems. This foundation aims to set Nexus apart from competitors through the execution of a clear mission and the establishment of solid relationships within the AI ecosystem.
Funding and Future Plans for Growth
Having raised $8 million in venture capital, Okmanas explains the strategic approach behind their funding decisions, focusing on building strong partnerships with investors who align with Nexus's goals. He expresses confidence in the existing capital structure to sustain growth without the immediate pressure to seek additional funding, allowing flexibility in making future financial decisions. As Nexus prepares to onboard customers and iterate on its product over the next several months, Okmanas underscores the importance of maintaining a clear roadmap while staying responsive to market changes. By continuing to innovate and adapt, Nexus aims to position itself as a key player in the rapidly evolving AI landscape.
Tomas Okmanas is no stranger to scaling a company in a highly competitive space. When he launched NordVPN in 2012, the market was crowded with competitors, but today his company has 15m users, a $3bn valuation and a consistent stream of new features and products in development. Now, as if he wasn't busy enough, Tomas is launching a new startup — Nexos.ai, a platform that helps enterprises to make the best use of AI models.
On this episode of the Sifted Podcast, he tells Amy why he believes he can rise above the competition and scale a huge business in what is the frothiest market of the moment, as well as why Lithuania is a startup hub to watch and why a trip to Davos is worth it for founders.
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