In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics too! Think of Alexandra as a deep well of insights on authenticity in motherhood content and the empowerment of women in business, emphasizing the need for genuine connections and community in the parenting space. It's a really great episode to learn about how to get under the hood of a brand and we learned a lot from this chat!

Takeaways

The importance of creative writing and marketing.
Write hooks that capture the audience's attention and drives engagement.
How to write better pitches.
Adapting to new formats and audience expectations across blog and magazine content.
How to create an online community
Maintaining authenticity in content

Chapters

01:49 - Alexandra Whiting's Career Journey

05:50 - Lessons from Working in Magazines

10:01 - The Importance of the Hook in Content

13:43 - PR Perspectives on Engagement and Pitches

18:43 - Transitioning from Magazines to Content Creation

28:34 - The Evolution of Content Marketing

32:30 - The Power of Loyalty Programs

36:43 - Creating a Unique Shopping Experience for New Parents

45:28 - Authenticity in Motherhood Content

53:59 - Empowering Women in Business

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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

25 - Craft audience-first brand stories w/ Alexandra Whiting, Head of Content at The Memo