FP&A Today
Winning the Super Bowl of FP&A – with Cayla Pingel
Jan 9, 2024
Cayla Pingel, a senior director with experience at Warner Bros, Fox Sports, and 2K Games, discusses managing FP&A for major sporting events like the Super Bowl, the impact of COVID on live sports, differences between accounting and FP&A, and the challenges of forecasting in the evolving media and entertainment industry.
38:31
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Quick takeaways
- The podcast discusses the challenges of budgeting in the sports industry during the pandemic, highlighting the need for constant scenario planning and model rebuilding to navigate unpredictable circumstances.
- The rise of streaming and online gaming has transformed the sports industry, introducing new revenue streams, changing broadcasting dynamics, and emphasizing the importance of data analytics and engagement metrics.
Deep dives
Challenging Budgeting Experience Amidst Uncertainty
The speaker discusses the most challenging budgeting experience in their career, which was in 2020 at Fox Sports. Due to the pandemic, the world of sports came to a halt, making it difficult to create a budget for the following year without knowing when sports would return. They faced uncertainty and had to constantly run scenarios and rebuild models that could handle the unpredictable circumstances. Despite the challenges and long hours, they successfully navigated the budgeting process.
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