99% Invisible Artistic License
Mar 9, 2021
In this engaging discussion, reporter Daniel Ackerman dives into the quirky world of license plates, starting with Idaho's innovative 'Idaho Potatoes' slogan. He reveals how this simple marketing tactic sparked nationwide trends and debates. Topics include the surprising role of license plates in shaping state identity and tourism, the legal battles over free speech linked to controversial slogans, and the passionate community of collectors preserving the history behind these often-overlooked pieces of art.
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Idaho Potato Plate Theft
- In 1928, Idaho tourists stole license plates as souvenirs.
- The plates featured a large potato, marking the first advertising license plate.
License Plate Slogans
- Idaho's adoption of the potato on license plates started a trend of state slogans.
- This seemingly small act had significant consequences, leading to legal battles and debates.
Evolution of License Plates
- Early license plates served a bureaucratic purpose, tracking car owners.
- The rise of road trips led states to use plates for tourism advertising.