Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious.

Artistic License

Like 99pi? Get the 99pi book: The 99% Invisible City

Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.