In this episode, I discuss the five mistakes people make when creating and launching memberships from a systems perspective. I also share my thoughts and experiences working with clients who have launched memberships, highlighting the behind-the-scenes aspects and profitability of memberships.

Takeaways

Don't believe that a membership will be a magic fix for your monthly recurring revenue. It takes time and effort to build and grow a successful membership.
Have a clear transformation or promise for your membership. Make sure members know what they will get out of it and why they should stay month to month.
Understand the return on investment (ROI) of your membership and how it fits into your customer journey. Consider the lifetime value of a customer and their conversion rate into higher ticket programs.
Market your membership consistently and treat it as a core offer in your business. Dedicate time and resources to promoting and selling your membership.
Give your membership time to grow and be prepared for income fluctuations. Memberships are a long-term game and it may take time to see significant results.

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The 5 Mistakes Online Entrepreneurs Make When Creating and Launching Memberships [Ep 23]