Find My Catalyst Podcast Sales and Marketing Alignment with CRO Darryl Praill - 247
May 5, 2021
44:02
In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration.
Key Takeaways:
- Misalignment comes when you think your view is the only way/view.
- Have an intentional perspective. Are you being intentional and trying to understand all perspectives.
- If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in your product/offering.
- When you ask existing customers you gain:
- An understanding of your prospect
- An understanding on how to engage your prospects
- The ability to utilize storytelling - the most powerful secret sauce.
- Do things because they will have a positive impact on the business in 3-6 months. No time like the present, do it.
- It’s hard to create a culture where people feel comfortable with cross team collaboration, you have to be intentional.
- Create actual teams. Bring issues to meetings for team troubleshooting.
- Create a community of people who support and invest in one another.
- Force each other to work together and learn from one another.
- Doing so, now gives you relationships in other departments.
- Give people time and space so they understand the desired outcome.
- Give yourself permission to fail and then give yourself permission to fix it.
- If you make the same mistake more than once, then you are in trouble.
- You only learn from taking risks.
Show Links:
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