The Industry. What does that even mean? Owners and professionals use this term as though it has specific power to give clarity or meaning to the work they do, when in fact it is merely the most readily observable manifestation of millions of individual decisions across the supply chain, all made worse when based on a fixation on that reflection.

For many operators there is an assumption that their cafe and the decisions they make need to be compared against the wider industry to find validation and success. Today we will be talking about how this dependency is a mistake and why freeing yourself and your business from this collective narcissism is critical to sustaining your business, doing more good, and serving your community.

We cover

Why the Industry is You
Questioning Industry Trends
Separating Ethic from Business
Understanding Customer Habits
Rootedness and Prioritizing Your Shop
Success Beyond Industry Validation

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485: Your Shop vs The Industry - How to Free Yourself From Dependency