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Hollywood vs. The Creator Economy: How This Tense Relationship Evolved to Put (Some) Creators on Top
Nov 7, 2024
Dive into the shifting dynamics between Hollywood and social media creators. Explore the rise of influencer-led projects and the varying trajectories of creators such as Shane Dawson and MrBeast. Discover controversies like Gabbie Hanna's role in creators' productions and the complexities of Hollywood's hesitant embrace of this new economy. As Gen Z redefines fame, the podcast highlights both the achievements and obstacles faced by beloved creators like Emma Chamberlain. Tune in for a look at the evolving relationship between traditional media and the digital age!
27:58
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Quick takeaways
- The evolving relationship between Hollywood and social media creators highlights a tension where creators assert independence while seeking acceptance from traditional media.
- Successful creator-led projects like Awesomeness TV demonstrate a shift towards influencer-driven content, despite ongoing challenges in gaining Hollywood's recognition.
Deep dives
The Social Media Stars vs. Hollywood Dynamic
A tension exists between Hollywood and social media creators, as the latter have evolved from being seen as aspiring entertainers to influential figures in their own right. The notion of social media as a legitimate career path has gained traction, especially as Generations Z and Alpha drive trends and culture. As Hollywood attempts to embrace these creators, the industry often struggles with feelings of resentment, still holding onto traditional narratives of star power. This dynamic is reflected in viral responses to media portrayals of influencers, where audiences express their detachment from the faces of the new 'celebrity' world.
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Discover
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