Today’s guest is Matthew Herman, co-founder of Boy Smells. What started off as a hobby turned into a side-hustle turned into a thriving business that even caught the attention of country music superstar Kacey Musgraves. But we’re getting ahead of ourselves. It began as a candle-making experiment in Matthew’s kitchen, trying to buck the gender norms of how candles have been traditionally made and marketed. Matthew and his co-founder David combined both masculine and feminine scents into products like Cinderose, Polyamberous, and Rhubarb Smoke. They then took that philosophy and applied it to underwear. Creating a line with the option of either a pouch front or flat front and leaving it up to the consumer to choose the best fit for them.
Listen in as we cover everything from how their sense of humor inspired the company name, how Boy Smells is truly an extension of Matthew’s personality, and we find out who made the first move in the collaboration between Boy Smells and Kacey Musgraves.