The Glossy Podcast Terez founder Zara Terez Tisch: 'Activewear has become a dirty word'
When Zara Terez Tisch launched her namesake brand Terez in 2008, right before the recession, her main goal was to find her light in a sea of darkness. The New York City-based brand, which initially sold leather handbags, quickly grew from operating out of her parents' basement to selling through wholesale partners.
In 2012, Terez expanded into apparel and updated its mission to center on spreading happiness and positivity through clothes. While a kids' line marked the move into the new category, the overwhelming demand for the hero product led to Terez launching colorful leggings for women. That's now the brand's most popular category, according to Terez Tisch. But it's seeing competition.
"I am a big kid at heart, and … kids are a huge part of our brand's DNA," Terez Tisch said on the latest episode of The Glossy Podcast. "Since launched our first store this past fall, our kids' business has been rising once again."
The flagship location, which opened in NYC's Upper East Side in September 2022, is a physical manifestation of all the best parts of the brand, she said, citing its bright decor and welcoming energy.