Is Google sweet on your website, or does it have a secret grudge? Let’s find out!

Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop!

We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content.

Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP.