How to Make Time for the Work That Actually Grows Your Business

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Mar 25, 2025

Discover how dedicating just one day a month to deep work can elevate your business. Focused, distraction-free time allows for strategic decision-making and clarity. Learn from personal experiences about navigating tough choices like downsizing teams to enhance agility and alignment with core values. Exploring the concept of an ideal customer highlights the importance of targeted efforts in business growth. Unlock your potential and make time for what truly matters!

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ANECDOTE

Creating a Leadership Team

Amy used deep work to create a leadership team, which is one of her best business decisions.
This freed her from weekly meetings, allowing her to focus on strategic vision.

ANECDOTE

Refining Core Values

Amy used deep work to refine her company values to four key principles.
This process involved reflecting on company needs and goals.

ANECDOTE

Downsizing the Team

Amy made the difficult decision to downsize her team, eliminating nine positions.
This decision stemmed from her desire for a leaner, more flexible team.

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Buried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business Results

What if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, distraction-free time for high-impact activities – is the key to making those strategic decisions that will truly grow your business!

Too many entrepreneurs (myself included!) spend time reacting rather than intentionally designing their business growth. I remember spending almost a year in reaction mode – something happened, I fixed it, something else happened, I troubleshooted...and I promise you, it was not my best revenue year!

In this episode, I walk you through my clear framework for making deep work a habit and share real examples of how it's revolutionized my business – from creating an amazing leadership team to making tough decisions about downsizing. These weren't always comfortable choices, but they've absolutely set my business up to thrive.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Deep Work Creates Clarity – When you remove distractions, you can make those important decisions with confidence! It's all about working ON your business, not IN it – that's how you know you're doing it right.

2️⃣ One Day a Month is a Game Changer – Imagine 12 strategic work days in a year. They add up, especially since most of us never make time for this! You don't have time for deep work – you MAKE time for it.

3️⃣ Your Environment Matters – If you feel distracted at home (or tempted to take a nap – no judgement!), change your location. Set boundaries with your team, turn off notifications, and avoid "fake productivity" that keeps you in the weeds.

RESOURCES MENTIONED IN THIS EPISODE:

Download the Freedom app: freedom.to

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