Largest Forest Carbon Project in the US. — Max Nova, Co-founder of NCX

Led by Co-founder and COO Max Nova, NCX is a VC-backed net-zero pioneer using AI, remote-sensing, and robust forestry science to map all forest assets in the US, create the largest forest carbon project in the US, and build a marketplace of high-quality carbon offsets.

Below are two excerpts from the podcast.

"One of the things you'll hear a lot of people say is that this is a critical decade for the climate or climate action, and it's true. There are these commitments that go out to 2040 or 2050, but we have to start making progress now because the scale of the problem is enormous. We see a lot of our role at NCX is helping bring scale to bear on this challenge by being able to engage every landowner in the country, and one day the world. It's every acre every year. That's the kind of scale that we need to do and even forests won't be a silver bullet for this thing either."

"What's fascinating is that most of these Chief Sustainability Officer positions -- those making or catalyzing buy decisions for our carbon offsets -- did not exist a year ago, two years ago. Everybody is new. Everybody is trying to figure this out. Because it's a new role, there's tremendous diversity in how this is set up in corporations across a bunch of different sectors. Sometimes the Chief Sustainability Officer reports to marketing, sometimes they're part of the supply chain logistics group, sometimes they report directly to the CEO. It's fascinating to see in different companies how this position fits into the org chart because it reflects something about the organization's priorities and why they're making these commitments because there's not one reason. There's a lot of different reasons, both internal and external, that companies choose to make these commitments."

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