This is our interview show, where we sit down with interesting, knowledgeable folks and dive deep into what they are building, designing, or thinking about.

Today, we have Anshu Sharma back on the podcast. Last time, the Skyflow CEO riffed with us on interest rates and business cycles. This time, we wanted to talk to him about a theory he recently wrote up for TechCrunch: The Innovator’s Dilemma.

Or perhaps, a partial solution to that dilemma. The gist is that instead of using lower-cost products to take on incumbents, you might want to start at the top end of the market. This comes to bear today with the Apple Vision Pro headset, which is very expensive, and is entering a category replete with big investments and occasional returns.

Equity will be back tomorrow with our regular news roundtable, so we’ll chat with you soon!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

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#4: Phenomenal