Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

(00:00) - - Intro to Jay and Pierce
(05:10) - - What Personalization Looks Like in 2024
(09:55) - - Using “Friendly Froms” to Increase Open Rates
(14:08) - - How the Best Emails Are Designed
(17:50) - - How Often Should You Send Emails?
(18:54) - - Sending a Killer First Email
(26:14) - - Your Reader Needs Context
(27:59) - - Use First Person for Better Call-to-Action Buttons
(30:57) - - How to Avoid Confusing Content
(35:45) - - Why You Need To Focus On Building Trust
(37:24) - - Writing for Engagement
(45:00) - - Email Branding Trends in 2024

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

Clay Clark: Trump, Agenda 30, WEF, & the 2024 Election